E-On After Effects

The 40- and 30-second TV ads along with 10-second tails are based on a creative idea of making energy visible, using the thought of illumination to bring energy to light.

Head of Advertising and Marketing Communications at E.ON, Catherine Woolfe, said, “We want to be known as the supplier that helps make energy more tangible for people.

“This campaign gives us a great opportunity to have a conversation with consumers in a way that helps them to see what they pay for, so they can have more control over it and so save money and energy. When you can see and experience energy, you can save it.”

The campaign encourages customers to visit E.ON’s website eonenergy.com/see and manage their account online to see how much energy they use with an Energy Tracker.