VCCP - Binge Drinking Viral

VCCP have come up with a series of print, radio, TV, and a viral advert targeted at 18-24s with the strapline ‘you wouldn’t start a night like this so why end it this way.’

VCCP have created two different ads for both male and female drinkers as male and female behavior under the influence of alcohol is very different. The concept of showing people what they look like when they are drunk works as a reminder of how they might have behaved/what they would have looked like after a heavy night out.