Monday 29 September 2008

2FRESH - Can Burak Bizar



"Snickers Cross Turkiye” was an event about three roller skaters skating throughout Türkiye within 2 months, with the slogan “Keep Moving". So, being consistent with the event, our solution reflected the street culture and the spirit of roller blade; while appealing to the core target group of Snickers, mainly the youth.

The art direction of the web site is based on street life, wall and asphalt textures and road signs. In the core of the design, they created an illustration combining the main sight-seeing elements on the route on a sliding strip, which moves along with the three skaters. They say they used crappy 2D character animations for skaters and combined them with 3D street sign navigation. They also employed a selective yellow-brown color palette and flat textured graphics to communicate the visual style of the event in a Snickers® branded way.

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