Clusta specialises in intelligent design and digital innovation. The company has been working on digital design, web design, branding, print, 3D and video for over 10years.
This innovative site for American agency Hal Riney can be navigated either by mouse or by webcam. "We didn't want the webcam option to be a gimmick," says creative director Matthew Chugston, "and we felt it was important for this element of the site to function as well as the mouse. So we researched computer games that have utilised similar technology."
The site's aesthetic uses red ink in water to symbolise new blood in the company, so Clusta filmed ink in a fish tank and then comped it all together in After Effects. "Separate ink flows were rendered out of AFX with alpha channels and the coding was then done in Flash," he explains.
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